Liquid lipsticks have been a huge trend for the past few years and I have been absolutely on each release since. I hate retouching lipstick during the day or showing up at a dinner with red lipstick and end up without any by the end of the evening. Liquid lipsticks have been my answer for the past two years.
Before the trend started, there were a few brands who already had long wearing lipstick formulas and I wrote one of my first ever blog posts on them here if you fancy a read. One of the first liquid lipsticks I ever bought was the Maybelline SuperStay 24 Color in 510 Red Passion. This was my only lipstick for a long time. Funny enough, I have received two of these lipsticks from Influenster to review for you guys. Let’s take a look.
The Maybelline SuperStay24 lip colors are a two-step lip product consisting of a long-wearing matte liquid lipstick and a moisturizing balm. Since matte liquid lipsticks are usually quite drying on the lips, I like the idea of having a lip balm to apply afterwards. This is what the brand says:
This longwear lip color won’t cake, dry, flake, or fade thanks to our unique Microflex technology that leaves lips feeling fresh through 24 hours of wear.
HOW TO USE/APPLY
Step 1. Apply liquid lip color to clean, bare lips.
Step 2. Allow two minutes to dry, then apply the ultra-conditioning balm to seal in moisture.
Step 3. Reapply balm as needed.
Step 4. Remove with an oil-based makeup remover.
Available in a collection of 30 gorgeous shades.
I received the shades Keep Up The Flame and Constant toast. The first is a gorgeous fiery red, whereas the second is a very light nude that on my skin tone looks very “concealer-like”. Unfortunately, the light shade is also quite sheer and doesn’t apply evenly to the lips. It went on very patchy and I would never wear it outside of the house.
The red shade instead has a beautiful creamy formula and is very pigmented, making the application a dream. The shape of the applicator is more elongated than the shape I am used to, and this helps with achieving a smooth line on the lip line. Once applied, you really need to let the product dry before touching it. I have applied a thick layer the first time I tried it and it took forever to dry, remaining tacky for a couple of hours. On the other hand, when I applied a thin layer of the liquid lipstick, it dried immediately and I could apply the balm right away. However, applying the moisturizing balm will get rid of the matte-look to the lips.
Of course when a brand claims 24 hour wear, I have to test it out, like I did with the MAC Retro Matte Liquid Lipsticks at the beginning of the year (read here). So I applied the shade Keep Up the Flame and the lip balm on my lips in the morning and went about my day.
First check-in was after lunch. I had some edamame, corn and spaghetti squash, nothing particularly oily and I expected the lipstick to keep up well. I did not see any transfer on my glass or fork, just a little bit of flakiness. The biggest disappointment was when I went to check the state of my lips. As you can see in the photo, the lipstick was completely gone from the inner part of the lip.
I was defeated and decided to try to touch up the lips and reapplied the liquid lipstick and skipped the balm. I was left with a tacky layer that felt thick and didn’t dry down even after three hours. At this point it was 4 pm and I had a cup of hot cider and a donut (don’t judge me please). After that I went to check my lipstick again and the results were again terrible. The lipstick had started to flake off my lower lip in chunks and had crumbled off the inner part of both lips as well. This was for me the end of the wear test.
I used to love the Maybelline SuperStay24 lip colors three years ago, when they were among the first liquid matte lipsticks on the market. Now that most brands have their own liquid lipsticks in all finishes, I feel that Maybelline fell behind. The formula didn’t improve and is quite dated, with the two-step process. Nowadays there are matte formulations (like Lime Crime Velevetines) and demi-matte formulations (like NYX Liquid Suede) that do a much better job in lasting power, comfort and shade range. I wouldn’t recommend the Maybelline SuperStay24 lip colors anymore.