Black Friday 2020 sales

Black Friday is the day after the American holiday Thanksgiving and the kickstart of Christmas shopping. Therefore most American shops offer on Black Friday (27/11, day after Thanksgiving) and Cyber Monday (30/11, Monday after Thanksgiving) great deals and discounts. In this globalized world, these days have been adopted by European brands as well to push consumers to start holiday shopping.

This year’s Black Friday 2020 sales already start during the whole Cyber Week 2020, Monday 23/11 to Cyber Monday 30/11. I would recommend you take this week to make a plan, a wishlist, a budget and stick to it. I am horrible at it but I can always recommend this strategy right? My wishlist is up on my Youtube channel.

In this post I will try to bring you discounts and codes valid for this occasion in the most used beauty-related webshops. For my European readers, I will signal the American website for which you might be charged customs costs. I would personally not suggest you make big purchases (above ~24$) unless you’re prepared to pay around 40% of your purchase extra. In most European countries custom charges are due for orders outside the EU for a value higher than 22€. This excludes shipping costs, but be careful that some brands will put the price without discount as value (Colourpop, Makeup Geek have done this to me), so you might be charged custom fees regardless. These are around 13€ of administrative costs + 21% VAT. You can check for and indication at

I would like to thank all the wonderful news accounts that help us all keep track of all these sales, first of all Temptalia, Beauty News, Indie Mood, Colourpopcult, Beauty Budget Collection and Trendmood.

I will keep updating this list as much as I can leading up to Black Friday and Cyber Monday so keep an eye out for new brands and websites!

If you’re buying online, don’t forget to use TopCashBack or Ebates to get cash back on your purchases if you’re in the US, or CashbackXL in Europe/NL.

Find all the Black Friday deals for the US here.

Anastasia Beverly Hills (USA)

Anastasia Beverly Hills Black Friday event

Holiday vaults available.

Asos (International)

25% everything with the code BIG25

BeautyBay (International)

Up to 30% off sitewide

Beautylish (USA, International)

Blackmoon Cosmetics (USA)

Launching the new Sinister Satin lipsticks on 27/11

Briogeo (USA)

Charlotte Tilbury (International)

30% off selected bundles, free palette for orders over 120€.

Coloured Raine (USA)

you can use your favorite influencer’s code for an additional 10% off (for example code BEAUTYCULT)

ColourPop (USA)

New sales and product launches every day during Cyber Week starting 23/11, 30% sitewide sale and Holiday 2020 Vaults

Launching the holiday collection 19/11 with 25% off

Cult Beauty (UK, International)

30% off many brands (Wishful, Urban Decay, Too Faced, IT Cosmetics) and individual items here, starting Friday 20/11

Deciem (The Ordinary, NIOD, Hyalamide, etc)

23% off sale for the whole month of November, shops closed on Black Friday.

Devinah Cosmetics (USA)

35% off everything with code BlackFriday20, new collection launches at a 50% discount, Aurora Flares eyeshadow for $13. Starts 26/11 at 12PM PST until stock lasts.

Dose of Colors (USA)

Feelunique (International)

Timed beauty deals here

Give Me Glow Cosmetics (USA)

Good Molecules (USA, International)

House Of lashes (USA)

Huda Beauty (International)

JD Glow Cosmetics (USA)

Jeffree Star Cosmetics (US, BeautyBay)

Jouer Cosmetics (US, Cult Beauty)

Juvia’s Place (USA)

Bundles already available, plus you can use codes for an extra 10% off (for example code BEAUTYCULT).

Kaleidos Makeup (China, International)

25% off sitewide, ends 11/30.

Kiko Cosmetics (International)

Buy 3 get 3 free, online and in store. You can find my favorite products here

Lime Crime (USA, ships internationally)

up to 85% off and free shipping all week long

Linda Hallberg Cosmetics (EU, International)

30% off with code LH30 until 22/11

Lookfantastic (EU, International)

Deals are available on the APP already starting 19/11

Looxi Beauty (USA)

Love makeup (UK, EU)

MAC Cosmetics (International)

Mac Cosmetics USA:

Mac Cosmetics IT:

Makeup Geek Cosmetics (USA)


50% off sitewide, excluding matrix system, square pan shadows and power pigments.

Buy 2 get 1 free all rebrand eyeshadows are power pigments

Maquillalia (IT, ES)

Melt Cosmetics (USA)

sales up to 30% and new Beetlejuice collection release here with password tbd

Morphe Brushes (USA, EU, AU)

50% off brush sets and up to 70% off single brushes

Mulac Cosmetics (IT, EU)

33% off everything with early access code BF33-IXFWD-2TVXE-AR starts 20/11, or BLACK33 from 23/11, ends 30/11.

Muse Beauty Pro (US, international)

  • 20% off sitewide (some exclusions apply), ends 11/30.
  • 20% off sitewide (excludes special holiday shop/sanitation products), ends 11/30.
  • Any two Viseart 12-pan palettes for $128 ($228 value), plus receive ESUM V33 and ESUM S31 brushes, ends 11/30.
  • Choose any two Viseart Petits Fours + ESUM V09 brush for $44 ($62 value), ends 11/30.
  • Viseart Petit Pro + ESUM Dual Eye Pencil for $28 ($50 value), ends 11/30.

Nabla Cosmetics (IT, international)

New brush sets 30% off with code GEMS until 25/11


USA : 

Natasha Denona (USA)

Neve Cosmetics (IT, EU)

Ofra Cosmetics (USA)

Pat McGrath (USA)

25% off everything, or 30% off $150 and up, ends 04/12

Paula’s Choice (International)

EU/NL/IT: 20% off everything, start date tbs

Sephora (USA)

Sephora (France)

Sigma Beauty (USA, international)

40% OFF sitewide HOLIDAY2020 at checkout.

Sugarpill (USA)

up to 70% off select items

Tarte Cosmetics (USA, international)

The Body Shop (international)

NL: Shop Early, Shop Safe: 25% sitewide with code: 13929

The Makeup Spot (NL)

discounts on select items

Too Faced Cosmetics (USA, International)

Ulta (USA, Canada)

Hello Holiday Sale started, see all Ulta sales here.

Urban Decay (USA, International)

WeMakeup (IT, EU)

Black Friday Month from 2/11 to 30/11, up to 30% off sitewide, influencer codes are stackable

Zoeva Cosmetics (International)

Up to 70% off starting 16/11 until 30/11

Do you have a Black Friday wishlist? What brands are you stalking for discounts? If you have any other news to signal please don’t hesitate to comment below or let me know on Facebook, Instagram or Twitter and I’ll update the list!!


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